Friday, March 8, 2013

National Geographic Rebrand

Here's a fun one: a concept for a rebrand of National Geographic. Design student Justin Marimon took on this project for a class, and to be quite honest: I wish National Geographic would get in touch with him and use this concept. It's absolutely phenomenal. I love the bold new identity, which still keeps the recognizable Nat Geo frame. The images are the stars in every piece, as they should be. Be sure to check out the rest of the project on Behance (there's a lot more than what I'm showing here).

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