Tuesday, January 18, 2011

Light-Up...Cereal Boxes?



A quick little thing I found online today. This video was posted about a week ago, and seems to have caused quite a buzz. The CNET article doesn't show exactly how this light is created, but I'm going to go with some sort of LED tech? Sure it's cool, but do we really need this crap in our landfills? It almost reminds me of the eInk covers a few magazines had a little while back. Looks cool, but it can be pretty overwhelming.

All in all, this is a pretty cool package design, but I don't see it going mainstream. Maybe a few limited edition packages, but nothing too big. Don't worry, our Wal-Mart aisles are not going to turn into Time Square.

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